The Sheik restaurant chain plans locations across Florida
The Sheik Sandwiches announced today the opening of a franchise location in Green Cove Springs, Florida. The restaurant is the 8th for the Jacksonville-based fast casual chain and the first of many franchises it hopes to open across the state in the next year.
Founded in 1974, The Sheik is known for hearty breakfast platters and signature pitas and sandwiches — with the most popular being the “Steak in a Sack” and the “Camel Rider.” All Sheik locations feature counter service, interior seating, and takeout. Many Sheik locations also feature drive through windows.
Mike Salameh, Vice President of The Sheik Franchise Group, said The Sheik has been a Jacksonville tradition for more than 40 years. “The Sheik is a staple in the community of Jacksonville because we’ve been around for so many years,” said Salameh, “and nothing has changed — we’ve always offered great food, great prices and great service.”
Jamil Boutros, franchisee and owner of the Green Cove Springs Sheik location, said he was looking to purchase a business when he stopped into The Sheik Sandwiches location on Atlantic Boulevard in Jacksonville. “I spoke with the owner and it sounded like a good fit for me,” said Boutros. “I have always been drawn to The Sheik for their friendly service, good food and atmosphere.”
The Sheik Sandwiches is located at 422 S. Orange Ave., Green Cove Springs, FL 32043. The grand opening will take place on Saturday, March 17th.
The Sheik franchising plans call for organic, regional growth first – followed by aggressive expansion throughout the Florida. “We’ve got plans to max out the Jacksonville market while also moving into the Orlando, Tampa and Miami markets,” said Salameh. “It’s very exciting to open your first franchise and it’s great to bring our food to new locations. The Sheik Sandwiches is a staple in Jacksonville and hopefully in an area near you soon.”
About The Sheik Sandwiches
In 1972, brothers Samir “Sam” and Munir “Mike Senior” Salameh, along with their wives Suad “Sue” and Basima, opened the first Sheik restaurant on the corner of 18th Street and Main Street in Jacksonville, Florida. That restaurant still operates today. From the very beginning the brothers knew that the keys to any successful restaurant are great service and great food.
Through the years, the chain has grown from one location to multiple locations across the Jacksonville area — all owned and operated by family members. During that time period, The Sheik became known for selling the best “Steak in a Sack” or steak pita and for its “Camel Rider,” or deli meat pita. The chain also originated the “Cherry Limeade,” The Sheik’s version of a black cherry and lime soft drink. All three items have gone on to become ubiquitous throughout the South and synonymous with the Jacksonville dining scene — even garnering an article in The New York Times.